Ceepackaging

Procter & Gamble adopts the Slide-Rite® closure on the larger packages of the Fairy dishwashing tab product line (about 15% of their volume). Earlier this year P&G began offering the dishwashing tabs in a laminated film, stand-up pouch equipped with the Pactiv reclosure system. The hooded pouch incorporates an Easy-Tear solution in the film providing a very easy method of opening and the Slide-Rite® closure provides a secure method of reclosing the packaging. In an effort to offer a value to the consumers, P&G expanded the product range to include a 120 count package in many European countries.