Here is an emotive, one sided and yet convincing film made for the BBC on excess packaging.
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Food waste levels are shocking but no-one is doing more to reduce them than the packaging industry.
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If you want to accumulate less waste packaging, the single most important step is to shop less at supermarkets. Though the big retailers are making commendable efforts to cut down on packaging, there’s still too much of it. An 80g pack of organic Portobello mushrooms bought recently (not by me!) at a national chain came in a clingfilmed plastic tray weighing 20g – one quarter the weight of the contents.
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Up to 40 per cent of the packaging in an average household shopping-basket cannot be recycled.
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Shade at a glance ! This is the claim of the new stock lipstick Visible Lips launched by Rexam and positioned for customers who want their consumers to see the shade of the formula at a glance and make their selection quickly and easily.
Visible Lips is the shade evident version of one of Rexam’s bestseller stock lipstick which is renowned for its airtightness and its slim and elegant design.
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Packaging poses a real environmental problem in terms of waste, and costs consumers money. The Environment Agency estimates that more than 88,000 tons of weekly household waste is packaging. Packaging volume increased by 12 per cent between 1999 and 2005, according to the environment minister Ben Bradshaw, and it now makes up about a third of the typical household’s waste. Buying products in refillable packaging cuts down on waste and saves energy that would be used to produce new packaging.
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In 2008, Tesco, one of the largest retailers in Poland and Hungary, will start labelling its packaging according to whether it can be recycled, reused or composted, and clearly state packaging that did not fulfill any of the criteria.
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European supermarket chain Tesco is to start using RFID tags to track the delivery of milk to distribution plants and stores.
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