Following Shu Uemura’s strategic direction for “sophisticated simplicity and modernity”, Rexam features 2 refined packagings called “Unlimited” lipgloss and “Glow On” compact which are part of the same make-up line. Incorporating thick, translucent materials, “Unlimited” and “Glow On” deliver an elegant, yet simple aesthetic. A refined hot stamped logo, along with metallic finishing deliver added sophistication.
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A successful upscaling operation pulled off by Rexam for the new “Vinyl” gloss by Rimmel. It is all there, from high quality injection to excellence of finishing, enabling Rexam to meet the brand’s request for an elegant, modern and high quality product.
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