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Demographics posing challenges to brand managers

Bob Hogan from Zip Pak explains what he thinks are the trends in packaging today.

Slider technology for large format bags

Zip-Pak, the global leader in resealable packaging innovations, introduces the new ZIP-PAK® SLIDER™ for large format bags, the first slider zipper that adds convenience to large format bags, yet requires no alteration to the package design or construction.

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Berlin
Temp:	4°C
Humidity:	100%
Wind:	W at 13 km/h
Barometer:	29.62" Hg (1003 hPa)

Bucharest
Temp:	10°C
Humidity:	54%
Wind:	Varies at 7 km/h
Barometer:	29.97" Hg (1015 hPa)

Budapest
Temp:	4°C
Humidity:	87%
Wind:	SW at 15 km/h
Barometer:	30" Hg (1016 hPa)
Conditions:	mist

Kiev
Temp:	2°C
Humidity:	70%
Wind:	SSW at 18 km/h
Barometer:	29.77" Hg (1008 hPa)

Moscow
Temp:	-2°C
Humidity:	64%
Wind:	S at 25 km/h
Barometer:	29.62" Hg (1003 hPa)

Prague
Temp:	6°C
Humidity:	71%
Wind:	W at 30 km/h
Barometer:	29.94" Hg (1014 hPa)

Riga
Temp:	4°C
Humidity:	75%
Wind:	WSW at 15 km/h
Barometer:	29.29" Hg (992 hPa)

Sofia
Temp:	8°C
Humidity:	76%
Wind:	E at 7 km/h
Barometer:	29.97" Hg (1015 hPa)

St. Peterburg
Temp:	-1°C
Humidity:	93%
Wind:	S at 25 km/h, gusting to 43 km/h
Barometer:	29.09" Hg (985 hPa)
Conditions:	light snow & blowing snow

Vienna
Temp:	7°C
Humidity:	87%
Wind:	NW at 19 km/h, gusting to 39 km/h
Barometer:	30" Hg (1016 hPa)
Conditions:	light rain showers

Warsaw
Temp:	4°C
Humidity:	87%
Wind:	W at 20 km/h
Barometer:	29.71" Hg (1006 hPa)