Ceepackaging

Sleever International, a provider of sleeving solutions globally, will be at the Rosupack in Moscow with the latest in sleeving technology, including the solutions dedicated to sustainable development.

Leader of the automatic dishwasher product market, Reckitt Benckiser confirms its domination with a totally innovative launch: Turbo Dry, a 2-in-1 rinse agent that speeds up the drying of dishes. To achieve rapid acceptance by consumers, the product’s packaging needed to be particularly explicit. A mission that the brand successfully implemented with the help of sleeve leader and specialist, Sleever International®.

Président, number one Camembert brand of the Lactalis group, is launching new packaging in total contrast to market trends in the form of a miniature cheese cover, thereby surpassing the competition and consolidating the brand’s market leadership. The new packaging features a dome and a base, both of which are protected by Sleevercap®, designed by Sleever International®.

The lack of interest in traditional products is a confirmed factor of the spirits segment: today’s consumers want modernity. Corporate brands are developing a trendy image, redesigning their bottles with the assistance of creators and playing with formats to win over young adults. To help them make the most of this wave of modernity, the Sleever® has become a major component of alcohol brands’ marketing strategy. A distinctive shape, attractive special effects and a variety of surface finishings that invite the hand to reach out and touch the product.

Wyborowa, the star of Polish vodka, a Ricard brand, is launching a new limited edition at the end of this year. An edition that propels the brand into an unusual, contemporary universe and which outlines the distinctive character of this Polish vodka: the letter W refers both to the brand’s name and to the word, wodka, the Polish spelling of vodka. The limited edition bottle is draped in a full-length Sleever® , whose metallic ice-blue shades set off the deep-red W. To cap the exploit, for the first time the Seelcap® remains one with the top after opening.

In the first application of sleeves for the Danish sauces and dressings market, CCL Decorative Sleeves has helped create a premium image for the country’s leading brand, K-Salat, produced by Rieber & Søn.

Sleever International, leading provider of global sleeving solutions, will be at Luxe Pack 2007 in Monaco with the latest in sleeving technology.

CCL Label’s expertise in innovative sleeving techniques has enabled drinks brand Dooley’s to relaunch its Vodka Toffee Cream range with a sophisticated new look.

To meet the packaging requirements of generic and non-generic medication in terms of faultless printing quality, high-precision decoration, primary packaging constraints, ranges, tamper-proof properties, traceability and optimised packaging costs, etc., Sleever International® has developed made-to-measure solutions. Since January 1 2006, a new European 2004/27/CE directive makes Braille characters mandatory on all new pharmaceutical packaging in order to help the blind and visually impaired in the EU benefit from improved information. It has already been translated into German and Italian law.

The lack of interest in traditional products is a confirmed factor of the spirits segment: today’s consumers want modernity. Corporate brands are developing a trendy image, redesigning their bottles with the assistance of creators and playing with formats to win over young adults. To help them make the most of this wave of modernity, the Sleever® has become a major component of alcohol brands’ marketing strategy. A distinctive shape, attractive special effects and a variety of surface finishings that invite the hand to reach out and touch the product.

The new look for Austrian food manufacturer Landena’s range of Cucina Italian Cooking Sauces includes striking sleeve designs from CCL Decorative Sleeves.

In order to provide user-friendly packaging for consumers with greater on-shelf appeal, the packs for the latest range of garden products from Bayer Garden, including five variants in trigger sprays, feature eye-catching sleeves supplied by CCL Decorative Sleeves.

An innovative re-usable promotional pack, designed by Sonoco and Plastique for Gillette, features sleeves from CCL Decorative Sleeves that provide both decoration and tamper-evidence.

Decorative Sleeves has become the first European shrink sleeve manufacturer to include a film made from renewable resources among its range of products.

In the beverages sector, natural, light and health concepts have never been so fashionable. Fruit juices focus on a health image and the origin of the fruit, while milk has invested heavily in the theme of active health.