With the drupacube, drupa 2008 will for the first time provide a special event aimed at the print buyer target group. As will be the case in the 19 halls, here too the spotlight will be on printed products – with one key difference. At the event inside the pavilion set up on the Rhine, the focus will be squarely on marketing-driven applications for printed products. The technology that makes this possible will play a subsidiary role. This shift in perspective offers one unbeatable advantage: Heads of marketing and publishing directors, production managers, account executives and creative directors will be able to take in print’s potential in the marketing mix in a compact format. “With this tool, we intend to attract print buyers to drupa in greater numbers. Undoubtedly, many of the exhibitors also have offerings catering to this target group. But at a technology fair of drupa’s kind, this type of information is often in danger of being drowned out,” said Manuel Mataré, drupa Project Director, describing the aim of the event. “The drupacube acts as a portal for print buyers by serving up concise infotainment on all things print communications and guiding them to exhibitors’ stands.”
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