Vox Artes Gráficas is label converter. For the label industry, it is a relatively large company, with around 118 employees currently housed in a 7000m2 facility in Vila Nova de Gaia, near Porto. What distinguishes Vox, however, is its specialism in labels for wines and, of course, port – a market where quality and service are key factors, and print runs usually small. Vox meets these criteria with a series of innovative, 'best practice' solutions that aptly demonstrate how focusing on one particular market niche, and doing it well, can represent a highly-successful business model today in the packaging industry.
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