The final packaging of beverages is one of the most important selling points in the trade, as people are keen to buy goods that are attractive and practical. Consumers like to be able to choose, try products out, be surprised and won over by new flavours, new convenience packaging and new brands. New and constantly changing preferences have been leading to ever increasing product diversification for years. In parallel to this the stockpiling mentality has given way to spontaneous purchasing: consumers are buying small packs much more often, for example multipacks or individual bottles. These trends are having a serious effect on the entire process chain in the beverage industry – resulting in new demands for the industry with regard to final packaging and palletising in particular. A large number of exhibitors are displaying their latest packaging machinery and palletising equipment at drinktec 2009, World Fair for Beverage and Liquid Food Technology, from 14 to 19 September 2009 in Munich.
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French and Italian winegrowers are under pressure. Wines from Australia and South America are gradually outstripping the traditional global market leaders. And Germany is enjoying a renaissance as a producer of high-quality wines. The cards are therefore being reshuffled in the wine market.
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Sidel, one of the world’s top suppliers of complete bottling lines, will take part in Interpack,
packaging’s biggest trade show, in Dusseldorf from April 24th-30th. At its 1,000-sq-meter booth,
Sidel will present its newest packaging solutions, from bottle design to palletizing.
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Sidel has developed an elegant, high-performance package that is also the lightest
PET bottle yet for water (9.9 g per 500 ml bottle). This novel concept, dubbed
NoBottle, is possible due to another Sidel innovation known as Flex.
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It has already been a year since drinktec 2005, but the success story continues. Many exhibitors are reporting transactions based on foundations that were laid at the New Munich Trade Fair Centre. Among other things, preparations for drinktec 2009 are already underway.
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