Heineken International announced today that in its fourth year as a sponsor of the UEFA Champions League, it has launched a new advertising campaign: ‘Great Together’. The campaignencourages planning for a UEFA Champions League match night. The campaign’s 10-second break bumpers will be broadcast worldwide on UEFA Champions League match nights.
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Product innovation is high on major brand agendas for 2008 and much of that
innovation will come through packaging, according to a new study called the
easyFairs® Packaging Report.
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The lack of interest in traditional products is a confirmed factor of the spirits segment: today’s consumers want modernity. Corporate brands are developing a trendy image, redesigning their bottles with the assistance of creators and playing with formats to win over young adults. To help them make the most of this wave of modernity, the Sleever® has become a major component of alcohol brands’ marketing strategy. A distinctive shape, attractive special effects and a variety of surface finishings that invite the hand to reach out and touch the product.
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In order to clarify responsibilities and to speed up the decision making, Walki Group will reorganize its Group structure from the current four Strategic Business Areas and two Operations entities into three separate profit units or Business areas. These three Business areas are Paper packaging, Consumer board and Technical products. The Business areas will be responsible for their respective sales and marketing, production and product development functions. The leaders of the Business areas will have full profit and loss responsibility and a mandate to significantly improve the present performance and to grow the existing businesses.
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