Ceepackaging

Leader of the automatic dishwasher product market, Reckitt Benckiser confirms its domination with a totally innovative launch: Turbo Dry, a 2-in-1 rinse agent that speeds up the drying of dishes. To achieve rapid acceptance by consumers, the product’s packaging needed to be particularly explicit. A mission that the brand successfully implemented with the help of sleeve leader and specialist, Sleever International®.