Inspired by the cosmetics industry, the food sector is increasingly focusing on upscale and fashion-inspired packaging to better promote its products. Ingenious cases, boxes and coffrets in a number of material and design combinations are tempting consumers.
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PakSense, Inc., an innovator in sensory solutions for packaging, announced today mass availability of its TXi™ temperature and time monitoring label. PakSense TXi Labels are flat, about the size of a sugar packet, and can record time and temperature data for up to eight weeks. LED alerts provide visual indication if the customer’s temperature specification have been breached and all data obtained by the label can be downloaded and graphed. PakSense TXi Labels provide incredible insight into what happens to products during distribution and enable users to make better quality and safety decisions. They were recently named the runner-up in the 2006 Wall Street Journal Technology Innovation Awards in the Technology Design category.
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Esko, the market leader in packaging pre-production solutions, introduces PerfectHighlights, a new and unique screening technology for flexo printing. PerfectHighlights provides tradeshops, flexible converters and label printers with new tools to apply Esko’s as well as their own flexo printing know-how to the pre-production and platemaking process. Customers can create complete screening sets optimized for specific jobs using specific inks and substrates on specific presses, thereby increasing the value delivered to the packaging buyers and creating a stronger competitive differentiation.
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Koch Equipment LLC announced today their newly manufactured portable Matrix™ Express in-line labeling machine that enables operators to easily position the labeler anywhere in their packaging line to apply virtually any size pressure-sensitive label, such as IRCs (instant redeemable coupons) and primary and nutritional labels to the tops of boxes and packages.
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Advanced Vision Technology (AVT), a leader in web-fed presses print inspection, has announced its strategic entrance into the sheet-fed printing market. With an installed base of over 1300 systems in the web-fed packaging market and a 60% market share in Europe and America, AVT has also achieved dominance in the label printing market it entered only two years ago. Sheet-fed print applications are the natural next step.
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Careless translations of labels for imported and multinational products often hit smaller nations hardest. This can be more than just frustrating if the information the consumer is trying to understand relates to medicine dosage. In some countries the original label is usually obscured under a translated version for the local market. After a series of dangerous mistranslations, Latvians are learning that it is sometimes worthwhile digging deeper.
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High-end goods such as MP3 players, digital or video cameras have become increasingly popular with consumers in recent years. A trend which, unfortunately, has been attracting product pirates and grey marketeers as well. By selling fakes or goods that have been tampered with, they circumvent the regular market, frequently inflicting losses in the millions on manufacturers of branded products. The biggest damage is caused by loss of sales revenues, unjustified warranty claims, product liability actions and misuse in conjunction with returns and recycling practices. In addition, product piracy causes considerable damage to the image of brand manufacturers.
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