Ceepackaging

How will packaging look in ten years? What are our consumption patterns, and what makes packaging sell? These are the questions Korsnäs asked young design students at the Packaging Impact Design Awards (PIDA). This year, concurrent competitions were held in Sweden, Germany and France. First out of the box was the Hochschule der Medien in Stuttgart. This year’s PIDA coincides with Korsnäs’ introduction of the new cartonboard Frövi White, and the contest assignment was to choose a luxury product in the beauty, beverage, confectionery, fashion, media or health & medical segment and design packaging for it using Frövi White These are the market segments for which Korsnäs introduced the new board, developed with focus on whiteness, smoothness and formability.

Inspired by the cosmetics industry, the food sector is increasingly focusing on upscale and fashion-inspired packaging to better promote its products. Ingenious cases, boxes and coffrets in a number of material and design combinations are tempting consumers.