At this year's LabelExpo Americas, Hanita Coatings, supplier of topcoated filmic face materials to the labelstock industry, unveils a range of brand-id films "watermarked" with a novel anti-counterfeit feature. These identity-enhancing films are manufactured using a proprietary process to imprint the coatings with a customized logo or message, providing additional security identification to the label.
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Strong growth in the results for 2007 of AlpVision SA, a Swiss company, leader in the fields of document security and protection against counterfeiting of branded products.
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AlpVision, a leading solution provider for brand protection and security printing, presented
KrypsosTM at IMPACT, the World Health Organization’s first anti-counterfeiting technology
conference in Prague an open platform, that integrates various levels of product security
detection as well as delivering information about the product.
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Whether heart drops, ready-to-eat soup or lipstick, production plant and equipment for these and other products from the pharmaceutical, food or cosmetics industry can be seen at TechnoPharm in the Exhibition Centre Nuremberg from 27-29 March 2007. With just under 300 exhibitors, including over one fifth from abroad, TechnoPharm is the European exhibition forum for the specialist market for life science process technologies. TechnoPharm takes place together with POWTECH, the exhibition for mechanical processing technologies and instrumentation.
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The 19th Luxe Pack Monaco exhibition, which closed on Friday 27 October, more than ever confirmed its capacity to bring together the key players of the luxury packaging industry. Indeed, all indicators are positive: rise in the number of exhibitors and visitors (notably from the Americas and Asia). The 2006 results confirm the power and pertinence of the Luxe Pack exhibition to build up business and develop brand strategies. The figures are also to be analysed in terms of quality: 63.8% of visitors are decision-makers (CEOs, Purchasing Managers, Marketing Managers, etc.) and therefore directly empowered to place orders.
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Nowadays consumers are overextended in their purchase decision because of the manifold range of goods and the resemblance of the products. On this account the packaging itself becomes a more and more important information carrier. The packaging has to communicate tenors and has to create customer expectations like authenticity, distinctiveness, uniqueness, reliability and security.
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Counterfeiting and product diversion are key security concerns for many pharmaceutical providers, some of whom already employ technology to fight such threats.
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The Russian fight against counterfeit drugs could soon have tangible results in retail pharmacies.
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