Ceepackaging

Pouches are enjoying widespread popularity in the food, beverage, and non-food sectors. This is due to several factors. One significant aspect is certainly the great attractiveness of the pouch style of packaging. What is more, pouches in particular match the lifestyle of the consumer and are popular both as single as well as family packs. It is additionally possible to incorporate convenience aspects such as special sealing systems or devices for maximum opening convenience. And, the pouch itself takes up only a small amount of space - a perfect solution, particularly from the logistics standpoint.

The Optima Group (Schwäbisch Hall) presents itself on the Interpack with a comprehensive performance range: Innovative packaging technologies for the Pharma, Consumer and Nonwovens industries, converting and packaging lines for Medicare products, as well as MES software and optical quality control systems for all three industries.

Under good cyclical conditions, the Optima Group from Schwäbisch Hall could close the 2007 business year with a substantial growth. The consolidated sales of the company increased 15% to 170 m. Euros when compared to the previous year. The Optima Group currently has 1,180 employees, 180 staff members, and 1,000 in Germany (state: end of December 2007). The Optima Group manufactures innovative filling and packaging machines for the Pharma, Consumer and Nonwovens sectors. Combined manufacturing and packaging machines for Medicare products as well as MES software and optical checking systems complement the product range.

Russia is experiencing a dynamic consumer boom. Millions of citizens today can afford to shop until they drop - like their western peers. And at the moment, there appears to be no end in sight. But Russia's economic miracle is not without complications. Inflation, growing income disparity, limited savings, and the persistence of corruption are challenges to be overcome.

The right packaging sells, and promotional packaging sells even better. Campaigns can boost day-to-day sales when they capture spontaneous consumers who might not otherwise have bought the product. The concept is to build on the impulse of the moment – Do it now! – whether by presenting gift ideas for Christmas, Easter or summer holidays, or simply by brightening an ordinary day. Brand owners work hard to tempt consumers with attractive packaging, often containing a “free” gift or offering an attractive price that convinces people to take the plunge.

“At Korsnäs, we have amassed a great deal of packaging expertise over the years that our customers benefit from through testing, studies, consultations and packaging design. We felt it was time to make our service offering more explicit in order to clearly show how we can help our customers do even better business,” says Olle Steffner, Head of Development at Korsnäs.

Moscow is to host Russia’s first ever conference for private label goods, in a bid to cater to a growing demand for discounted goods in the country.