Ceepackaging

New ranges of fresh stocks and gravies launched by leading retailer Waitrose – including a seasonal range of Christmas sauces – are using the Thor Pot to ensure exceptional functionality and family branding across all products.

Every Christmas, retailers gear up for a massive commercial extravaganza. All of the music and decorations are there to put customers in a free-spending mood. Shops are full to bursting with seasonal products dressed up in promotional packaging or – if it’s clothing – presented in beautiful gift packs.

The right packaging sells, and promotional packaging sells even better. Campaigns can boost day-to-day sales when they capture spontaneous consumers who might not otherwise have bought the product. The concept is to build on the impulse of the moment – Do it now! – whether by presenting gift ideas for Christmas, Easter or summer holidays, or simply by brightening an ordinary day. Brand owners work hard to tempt consumers with attractive packaging, often containing a “free” gift or offering an attractive price that convinces people to take the plunge.

A part of the magic of Christmas is the repetition that is involved. It should be like it always has been, otherwise it is just not Christmas.