Ceepackaging

Carlsberg’s Kazakhstan beer brand Derbes is launching a new variant – draft in a bottle -with graphic design by European design agency LFH. The Derbes range has now been expanded to four variants including the original Derbes Classic, Derbes Strong and Derbes Light Refreshment.

Fazer Confectionery, the Finland based multi-national confectionery company is launching an innovative ‘liquid centre’ variant of its internationally popular Tutti Frutti wine gum brand.

With the introduction of a new Liofol brand laminating adhesive, the Henkel company is showing the way to replacing isocyanate-containing adhesives in the production of flexible food packages. In an interview, Michael Gierlings, Technical Manager Europe, and Pavel Gentschev, Manager Product Development, speaks about traditional adhesives systems and new alternatives.

Metsä Tissue, a leading tissue paper supplier in Europe and the world’s leading cooking paper supplier headquartered in Finland has appointed European brand design agency LFH to refresh its premium Lambi tissue brand, sold in the Nordic, Baltic, Russian and East European markets.

Asda is to re-launch Little Angels, its highly successful baby and toddler brand, with a new look created by brand design agency flb.

Gerald Martines sees acceleration in product convergence, “boundary blurring” between traditional packaging categories, and more…

Branding agency Depot WPF have created a new packaging design for Mongolian beer Fusion.

“Coca-Cola does it, Frito-lay does it and so too do Samsung and Hyundai.” This is how Andy Sweetman, Chairman of the European Bioplastics’ Board summarises the fact that an increasing number of renowned brand owners are turning to bioplastics to enhance their products’ image.

Focus DIY & Gardening is rolling out the first stage of a brand strategy which will see the launch of a complete range of World of Colour decorative products including paint, wallpaper, soft furnishings, blinds and curtains. The first products to be given this makeover are their emulsion paint range designed by brand design agency Yin & Yang.

Compact-sized frame-based construction, plus standardised vessels for the mashing, lautering and wort-boiling processes, are the salient features of the latest innovation from Steinecker: the compactly dimensioned CombiCube B brewhouse for an annual production output of up to 150,000 hl.

An increasing number of packaged goods marketers see international sales as attractive area for growth. Marketers know that it’s only through promoting international sales that economies of scale and the margins needed to stay competitive can be achieved. Any product with export potential therefore must, right from the start, build it’s packaging communication to appeal to the wider audience. But how can your package be tuned to appeal to international markets?. What is the best way to win in such a diverse market as Europe?

Grzegorz Brzoska of the Warsaw based brand design agency Salt Pepper sees a trend in packaging towards simplicity. They have worked with the Bakoma range in producing over 100 packages.

Satkar Gidda of the British SiebertHead speaks of the brand design market in Poland. Satkar has already worked with such major brands as Toblerone, Carlsberg, Wedel and other companies. The brand design agency seeks to create a channel of communication between the brand and the consumer and explains here of how people are seeking new ideas.

Sara Lee in Denmark has selected eye-catching full sleeve labels from CCL Decorative Sleeves to provide maximum on-shelf impact for the launch of Biotex stain remover in a 750ml trigger spray pack. The product is also being introduced in the same striking blue and yellow pack in the Swedish market under the Tabort brand name.

A bespoke plastic tube and lid manufactured by RPC Containers Market Rasen is at the centre of Tangerine Confectionery’s major relaunch of its iconic Sherbet Fountain brand.

Promising perspectives: By introducing new multipacks, Australian snack food producer Smith’s would be able to save a substanial amount of its packaging volume - provided it could source a packaging line capable of positioning and filling the new secondary packaging which would enable high-level automation of all the involved processes and offer a constant availability rating of over 90 per cent. Having successfully overcome this hurdle, decorative display cartons embellished with this traditional brand have been a firm feature on supermarket shelves “down under” since March 2008.

The new packaging for Hit, one of the most popular brands in central Europe, was designed by Warsaw based agency Dragon Rouge.

Echo Falls, the wine brand owned by Constellation Europe, is expanding its range to include two new varietals. The new Chilean Sauvignon Blanc and Shiraz wines will add momentum to the brand, which is already outperforming the wine category as a whole.

Seafood industry professionals will have the opportunity to explore a range of packaging solutions and global capabilities at the 2009 European Seafood Exposition, April 28 – 30, 2009, in Brussels, Belgium.

A.G. Barr, the Scottish soft drinks manufacturer, famous for brands such as Irn Bru and Strathmore has launched its Barr’s Originals range of traditional soft drinks in Rexam’s 330ml aluminium cans.

Okocim, one of Poland’s best-known beer brands, owned by international brewing company Carlsberg, has been redesigned by international branding consultancy LFH. The agency worked with Carlsberg using its unique connected processes approach to ensure the project delivered consistent creativity across all elements of the programme, from strategy to off-pack application, as well as ensuring effective implementation and speed to market.

The Cadbury HIGHLIGHTS range of powdered hot chocolate drinks has been relaunched with an improved recipe with eye-catching and newly designed shrink-sleeves – but Cadbury’s has kept faith with the existing HIGHLIGHTS jar from RPC Containers Raunds for its style and convenience.

Brands are now investing in promotional objects in the firm belief that a gift gives their image added value and creates a strong bond with the consumer.

Rexam has just added a seventh member to its range of Sofistics samplers – the world’s best-selling family of cream and lotion mini-dispensers: a 7.5 ml, ideal for trial-sized products, gift-with-purchase, and branded, multiple product travel sets.

The exclusive Korloff Paris, renowned for its extraordinary jewelry creations, has selected the Rexam XD-11 fine mist pump for its three new women’s fragrances.

The proven functional and aesthetics benefits of RPC Bramlage-Wiko’s Magic Star and Magic SL dispensers are playing a vital role in the launch of a men’s range of personal care products under the renowned Boots No. 7 brand.

This autumn Invercote will change character. From being a typically pale Scandinavian understatement it will be transformed into a symphony of colours. Where blank space was previously used to highlight Invercote’s whiteness, a multitude of colours now prevails. There is a more provocative choice of images and the overall design style is more reminiscent of the big consumer brand owners than of Invercote’s competitors in the paperboard industry.

With support from the OYSTAR Group, Milchhof Sterzing (Cooperativa Latteria Vipiteno) — in Italy has nearly doubled its capacity for producing yogurt. This permits it to meet the increasing demand for quality products of the “Sterzinger” brand. The investments in new packaging machines from OYSTAR Gasti in Schwäbisch-Hall and OYSTAR A+F in Kirchlengern have also strengthened Milchhof Sterzing’s position as the fourth-largest supplier of yogurt products to the Italian market.

Seidel GmbH + Co. develops and manufactures some of the world’s finest aluminum design products for some of the beauty industry’s most discerning brand names (to name but a few: Avon, Estée Lauder, Hugo Boss, L’Oréal, Versace and many more).

Heineken today announced that it has renewed its contract with UEFA to sponsor the UEFA Champions League for a further 3 years. Heineken will remain one of the principal sponsors of the tournament through to the end of the 2011/12 season. As agreed by both parties, financial details regarding the sponsorship agreement will not be disclosed.

Packaging design can add unique feeling, appeal and brand preference to a product through tailor made solutions in high quality.

August Faller KG will be showcasing packaging solutions for the pharmaceutical industry at the booth of the COPACO Group. Attention will focus on four of the most important requirements that pharmaceutical packaging now has to meet.

RPC Tedeco Gizeh Troyes has supplied Luisser Bordeau Chesnel, France’s leading manufacturer of Rillettes, with new pre-printed lids for its latest recipe range.

Strong growth in the results for 2007 of AlpVision SA, a Swiss company, leader in the fields of document security and protection against counterfeiting of branded products.

An innovative double-pack concept launched by margarine brand Lätta has been achieved using the thermoforming and pre-printing expertise of RPC Bebo Plastik.

The label 'Diesel' doesn’t necessarily mean fuel for motor engines: up-to-the-minute glass flacons from Gerresheimer are currently filled with 'Fuel For Life'. The globally popular denim and fashion brand Diesel is launching its new fragrance experience for men and women in stylishly clothed flacons.

The challenge: to present the bottle as art book with a large binding.

Even before its launch at Labelexpo Europe 2007, new Fasson Lean Film from Avery Dennison had already won enthusiastic supporters – at Nova Milanese near Milan in Italy, for example, where label converter Maer and major international brand owner Bolton Manitoba were both highly satisfied with field trials using the new self-adhesive labelstock.

In the first application of sleeves for the Danish sauces and dressings market, CCL Decorative Sleeves has helped create a premium image for the country’s leading brand, K-Salat, produced by Rieber & Søn.

During the next edition of Luxe Pack Exhibition, which will be held from the 23 to October 26, 2007, in Monaco, Keenpac group will present (booth CD- 17, Hall Diaghilev) its latest innovations as well as its whole range of services and products in the "retail" packaging.

For its 60th anniversary, Pucci has designed a closure which elegantly conveys the brand’s entire universe and style. The idea was to reproduce the colours and design of one of the famous scarves from the Italian fashion house.

The right packaging sells, and promotional packaging sells even better. Campaigns can boost day-to-day sales when they capture spontaneous consumers who might not otherwise have bought the product. The concept is to build on the impulse of the moment – Do it now! – whether by presenting gift ideas for Christmas, Easter or summer holidays, or simply by brightening an ordinary day. Brand owners work hard to tempt consumers with attractive packaging, often containing a “free” gift or offering an attractive price that convinces people to take the plunge.

Elegant, ergonomically superior and formulation-friendly… Rexam claims that its neutral Nea is the choice for today’s more advanced formulations…

New Fasson® Lean Film™ thinner-gauge self-adhesive film labelstocks will challenge current conceptions of the cost of quality self-adhesive film labelling for bulk products in the personal and home care markets. The range is launched at Labelexpo by Avery Dennison, who say its unique proposition is the instant time- and cost-savings it creates for both brand owners and label converters.

How does a mature brand succeed in convincing the consumer to buy its products again and again? The average shelf life of a consumer product is no more than 17 months, and brands must consistently come up with new and innovative ways to keep customers interested and excited about their product offerings.

“Delectable, yes – of course – but sushi has to be so much more,” says Kim Rahbek Hansen, CEO of Denmark’s Sticks ’n’ Sushi chain. “It has to appeal as much to the eye as to the palate. We want our restaurant to have a fun, festive feeling, and that means we need professional staff, people who whistle while they work. Our concept is a positively designed overall experience that encompasses every detail: the premises, the dishes, the menus and – for takeaway – the packaging. That’s our recipe for success.”

At a time when forgeries represent 10% of world trade, perfume-cosmetic and parapharmaceutical brands, which are the first victims, have to implement systematic solutions to guarantee the origin and non-opening of their products prior to usage.

Sidel has developed an elegant, high-performance package that is also the lightest PET bottle yet for water (9.9 g per 500 ml bottle). This novel concept, dubbed NoBottle, is possible due to another Sidel innovation known as Flex.

Alcoa Closure Systems International (CSI) announced today the expansion of its popular mini™ brand closure portfolio with two new product offerings for carbonated and malt beverage producers. The new 28mm Xtra-Lok mini™ and 28mm MB-Lok mini™ closures are the first short height closures in the beverage industry that are capable of handling multi-serve PET package sizes up to 2.5 liters. The Xtra-Lok mini™ closure can be specified for use on either the 1873 or 1881 (under development) short height bottle finishes, depending upon customer requirements. The products provide beverage customers the capability and advantage of using one closure design for all of their PET bottle requirements. In addition to reduced inventory, the new closures provide significant packaging cost savings and environmental benefits.

API Laminates, Europe’s leading laminator and a division of API Group Plc, has become the first provider of laminated boards and papers in Europe to be accredited with the Forestry Stewardship Council Chain of Custody certification.

C Kellogg Company today announced that it is undertaking two major initiatives that further strengthen its commitment to meeting consumers¡¯ health and nutrition needs by adjusting what and how the company markets to children and through new front-of-pack nutrition labeling.

It’s a proof of excellent service to tailor specific solutions that contribute to customer’s success and convincing performance of his products on the marketplace. This may be a revolutionary development or a seeming small improvement of existing products. It has always been BERICAP’s self-understanding to strengthen the appearance of branded articles in the shelves. Regarding automotive products this is mainly achieved by offering a variety of solutions for a given neck enabling the brand owner to select the appropriate closure out of a family range. But you can always improve ….

Esko, the leading global system integrator for packaging pre-production, announces Esko Visualizer, a new component of the Esko Software Suite 7. The product is the first result of Esko’s cooperation with Stonecube Ltd, the leading developer of dynamic print visualization software which Esko now has acquired.

Russians would appear to be among the least convinced on the value and quality of private label products that can be increasingly found on the shelves of Russian supermarket chains. Unaware of the private label concept, Russians attribute the notable price difference between retailer and manufacturer brands to the poorer quality of the former and tend to regard them as the choice for shoppers on a tight budget - in direct contrast with their counterparts in the developed markets, according to a Global Online Consumer Survey by ACNielsen, the world’s leading marketing research and information company.

Alcoa Closure Systems International (CSI) introduces the 28mm Xtra-Lok mini, a beverage closure that delivers maximum performance for soft drink bottlers, while returning to a more classic and easier opening profile design.

At Emballage 2006 in Paris, Superfos will demonstrate how unique feature combinations and strong packaging solutions can create magic for brand preferences

”Intelligent and creative packaging solutions with maximum selling power” was the general consideration taken into account in judging the entries from Hochschule der Medien Stuttgart in the first German Packaging Impact Design Award (PIDA). The competition for the new generation of designers was organized by the Swedish cartonboard producer Korsnäs (earlier AssiDomän Frövi), which has supported young European designer talents for more than ten years. The winning group in PIDA Germany 2006 invented a very ingenious and innovative packaging concept for muesli named ”hängbar”, designed to fit onto a key-ring.

Competition was fierce and standards high when Sweden’s most prominent packaging design schools went head-to-head in Korsnäs’ PIDA design competition. This year’s theme was the health trend and the entries demonstrated the students’ creative approaches to customer friendly packages adapted to various sales channels like the Internet and speciality stores. “The designers of the winning entry made optimal use of shape, colour, punching and hanging features that did justice to the superb designability of Frövi cartonboard. A fine example of how the package can enhance the value of a simple product,” was the jury’s assessment.