Ceepackaging

Packaging design can add unique feeling, appeal and brand preference to a product through tailor made solutions in high quality.

August Faller KG will be showcasing packaging solutions for the pharmaceutical industry at the booth of the COPACO Group. Attention will focus on four of the most important requirements that pharmaceutical packaging now has to meet.

RPC Tedeco Gizeh Troyes has supplied Luisser Bordeau Chesnel, France’s leading manufacturer of Rillettes, with new pre-printed lids for its latest recipe range.

Strong growth in the results for 2007 of AlpVision SA, a Swiss company, leader in the fields of document security and protection against counterfeiting of branded products.

An innovative double-pack concept launched by margarine brand Lätta has been achieved using the thermoforming and pre-printing expertise of RPC Bebo Plastik.

The label 'Diesel' doesn’t necessarily mean fuel for motor engines: up-to-the-minute glass flacons from Gerresheimer are currently filled with 'Fuel For Life'. The globally popular denim and fashion brand Diesel is launching its new fragrance experience for men and women in stylishly clothed flacons.

The challenge: to present the bottle as art book with a large binding.

Even before its launch at Labelexpo Europe 2007, new Fasson Lean Film from Avery Dennison had already won enthusiastic supporters – at Nova Milanese near Milan in Italy, for example, where label converter Maer and major international brand owner Bolton Manitoba were both highly satisfied with field trials using the new self-adhesive labelstock.

In the first application of sleeves for the Danish sauces and dressings market, CCL Decorative Sleeves has helped create a premium image for the country’s leading brand, K-Salat, produced by Rieber & Søn.

During the next edition of Luxe Pack Exhibition, which will be held from the 23 to October 26, 2007, in Monaco, Keenpac group will present (booth CD- 17, Hall Diaghilev) its latest innovations as well as its whole range of services and products in the "retail" packaging.

For its 60th anniversary, Pucci has designed a closure which elegantly conveys the brand’s entire universe and style. The idea was to reproduce the colours and design of one of the famous scarves from the Italian fashion house.

The right packaging sells, and promotional packaging sells even better. Campaigns can boost day-to-day sales when they capture spontaneous consumers who might not otherwise have bought the product. The concept is to build on the impulse of the moment – Do it now! – whether by presenting gift ideas for Christmas, Easter or summer holidays, or simply by brightening an ordinary day. Brand owners work hard to tempt consumers with attractive packaging, often containing a “free” gift or offering an attractive price that convinces people to take the plunge.

Elegant, ergonomically superior and formulation-friendly… Rexam claims that its neutral Nea is the choice for today’s more advanced formulations…

New Fasson® Lean Film™ thinner-gauge self-adhesive film labelstocks will challenge current conceptions of the cost of quality self-adhesive film labelling for bulk products in the personal and home care markets. The range is launched at Labelexpo by Avery Dennison, who say its unique proposition is the instant time- and cost-savings it creates for both brand owners and label converters.

How does a mature brand succeed in convincing the consumer to buy its products again and again? The average shelf life of a consumer product is no more than 17 months, and brands must consistently come up with new and innovative ways to keep customers interested and excited about their product offerings.

“Delectable, yes – of course – but sushi has to be so much more,” says Kim Rahbek Hansen, CEO of Denmark’s Sticks ’n’ Sushi chain. “It has to appeal as much to the eye as to the palate. We want our restaurant to have a fun, festive feeling, and that means we need professional staff, people who whistle while they work. Our concept is a positively designed overall experience that encompasses every detail: the premises, the dishes, the menus and – for takeaway – the packaging. That’s our recipe for success.”

At a time when forgeries represent 10% of world trade, perfume-cosmetic and parapharmaceutical brands, which are the first victims, have to implement systematic solutions to guarantee the origin and non-opening of their products prior to usage.

Sidel has developed an elegant, high-performance package that is also the lightest PET bottle yet for water (9.9 g per 500 ml bottle). This novel concept, dubbed NoBottle, is possible due to another Sidel innovation known as Flex.

Alcoa Closure Systems International (CSI) announced today the expansion of its popular mini™ brand closure portfolio with two new product offerings for carbonated and malt beverage producers. The new 28mm Xtra-Lok mini™ and 28mm MB-Lok mini™ closures are the first short height closures in the beverage industry that are capable of handling multi-serve PET package sizes up to 2.5 liters. The Xtra-Lok mini™ closure can be specified for use on either the 1873 or 1881 (under development) short height bottle finishes, depending upon customer requirements. The products provide beverage customers the capability and advantage of using one closure design for all of their PET bottle requirements. In addition to reduced inventory, the new closures provide significant packaging cost savings and environmental benefits.

API Laminates, Europe’s leading laminator and a division of API Group Plc, has become the first provider of laminated boards and papers in Europe to be accredited with the Forestry Stewardship Council Chain of Custody certification.

C Kellogg Company today announced that it is undertaking two major initiatives that further strengthen its commitment to meeting consumers¡¯ health and nutrition needs by adjusting what and how the company markets to children and through new front-of-pack nutrition labeling.

It’s a proof of excellent service to tailor specific solutions that contribute to customer’s success and convincing performance of his products on the marketplace. This may be a revolutionary development or a seeming small improvement of existing products. It has always been BERICAP’s self-understanding to strengthen the appearance of branded articles in the shelves. Regarding automotive products this is mainly achieved by offering a variety of solutions for a given neck enabling the brand owner to select the appropriate closure out of a family range. But you can always improve ….

Esko, the leading global system integrator for packaging pre-production, announces Esko Visualizer, a new component of the Esko Software Suite 7. The product is the first result of Esko’s cooperation with Stonecube Ltd, the leading developer of dynamic print visualization software which Esko now has acquired.

Russians would appear to be among the least convinced on the value and quality of private label products that can be increasingly found on the shelves of Russian supermarket chains. Unaware of the private label concept, Russians attribute the notable price difference between retailer and manufacturer brands to the poorer quality of the former and tend to regard them as the choice for shoppers on a tight budget - in direct contrast with their counterparts in the developed markets, according to a Global Online Consumer Survey by ACNielsen, the world’s leading marketing research and information company.

Alcoa Closure Systems International (CSI) introduces the 28mm Xtra-Lok mini, a beverage closure that delivers maximum performance for soft drink bottlers, while returning to a more classic and easier opening profile design.

At Emballage 2006 in Paris, Superfos will demonstrate how unique feature combinations and strong packaging solutions can create magic for brand preferences

”Intelligent and creative packaging solutions with maximum selling power” was the general consideration taken into account in judging the entries from Hochschule der Medien Stuttgart in the first German Packaging Impact Design Award (PIDA). The competition for the new generation of designers was organized by the Swedish cartonboard producer Korsnäs (earlier AssiDomän Frövi), which has supported young European designer talents for more than ten years. The winning group in PIDA Germany 2006 invented a very ingenious and innovative packaging concept for muesli named ”hängbar”, designed to fit onto a key-ring.

Competition was fierce and standards high when Sweden’s most prominent packaging design schools went head-to-head in Korsnäs’ PIDA design competition. This year’s theme was the health trend and the entries demonstrated the students’ creative approaches to customer friendly packages adapted to various sales channels like the Internet and speciality stores. “The designers of the winning entry made optimal use of shape, colour, punching and hanging features that did justice to the superb designability of Frövi cartonboard. A fine example of how the package can enhance the value of a simple product,” was the jury’s assessment.