Ceepackaging

‘We chose Frövi White for the print quality,’ says H&M packaging buyer Viveca Kleebinder. ‘The material’s properties enabled us to reduce grammage compared with FBB, which we have used in previous years. With this graphic design, we’re trying to communicate a feeling of luxury and flair, so print quality is essential. The whiter the cartonboard, the better the results.’

Iggesund Paperboard is increasing prices on its folding box board, Incada, by 6 – 8 percent per tonne for deliveries as of 1 March 2008.

It was an unusual assignment for project manager Patrick Peronace and CAD designer Roger Nützi of the packaging company Amcor Rentsch. Do something that no-one else has done before – something that is so difficult, it can only be done with Invercote.

Seduced by Invercote is the theme of Iggesund Paperboard’s participation in this year’s LuxePack, and it is a seduction with several dimensions. Primarily the theme refers to Invercote’s abilities to convey a message in a powerful and convincing way.

EskoArtwork, the market leader for packaging pre-production solutions including a series of flexible cutting & creasing tables for short-run production and sample making in packaging, signage and POP display markets, announces that its Esko Kongsberg i-XE series digital dieless cutting table is now available in two, larger sizes: the Kongsberg i-XE32 with a working area of 51”x63¾” (1300x1620mm) and the Kongsberg i-XE54 (63”x120”; 1600x3050mm). These two new models join the compact Kongsberg i-XE10.

In the Easter Egg Carton Pack category, sponsored by Marks & Spencer and cartonboard producer Korsnäs, this contribution - described as having great shelf impact, funny, creative, simple, displaying the product and easy to manufacture - won not only the Gold Star but was also awarded Best in Show and the Sponsors’ Award.

The right packaging sells, and promotional packaging sells even better. Campaigns can boost day-to-day sales when they capture spontaneous consumers who might not otherwise have bought the product. The concept is to build on the impulse of the moment – Do it now! – whether by presenting gift ideas for Christmas, Easter or summer holidays, or simply by brightening an ordinary day. Brand owners work hard to tempt consumers with attractive packaging, often containing a “free” gift or offering an attractive price that convinces people to take the plunge.

“Delectable, yes – of course – but sushi has to be so much more,” says Kim Rahbek Hansen, CEO of Denmark’s Sticks ’n’ Sushi chain. “It has to appeal as much to the eye as to the palate. We want our restaurant to have a fun, festive feeling, and that means we need professional staff, people who whistle while they work. Our concept is a positively designed overall experience that encompasses every detail: the premises, the dishes, the menus and – for takeaway – the packaging. That’s our recipe for success.”

API Laminates, Europe’s leading laminator and a division of API Group Plc, has become the first provider of laminated boards and papers in Europe to be accredited with the Forestry Stewardship Council Chain of Custody certification.

FEFCO (European Federation of Corrugated Board Manufacturers) announced today the appointment of their new Secretary General.

Grafobal Vilnius chose Frövi Bright for Gillette’s gift packs for the Russian market with Christmas 2006 at hand. And they are not alone. More and more brand-owners and converters choose Korsnäs cartonboard for their promotional packs. The reason is a combination of designability and print result in the material.

Where will we be tomorrow? This is an issue that Korsnäs (earlier AssiDomän Frövi) has been working on for the past two years in a large strategic packaging board project, where a thorough global market analysis was conducted to determine which products and services customers would like to have. The analysis led to a plan that included significant investments and developmental work which has now resulted in a new product.