Heineken N.V. announced today that it is to acquire the Rechitsa brewery, strengthening Heineken’s number two position in the fast growing Belarus market giving the company a production share of 24%.
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Drinks as thirst quenchers? They are far more than this, according to the German futurologist Matthias Horx. He thinks drinks are lifestyle. Luxury and sustainability are no longer contradictory. For example, a person who enjoys smoothies doesn’t show he is too lazy to snip fruit, but demonstrates spirit of the times, humour and style! According to Horx, drinks will be successful in future if they are presented as “pleasant personalities” and meet the consumers’ desire for health and activity – just like the fruity drink snacks in the handy container for a vitamin boost between times.
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Heineken N.V. has announced the acquisition of the Cypriot holding company of the Syabar Brewing Company, in Bobruysk, Belarus.
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A pioneer in CEE, the opening of new offices in Sofia, Minsk and Budapest further strengthens CHSH's presence in CEE, adding to offices in Poland, Romania, Slovakia, Brussels, and Vienna. "These new offices continue our pioneering work, bringing our clients nearer to CEE growth markets," said Albert Birkner, Managing Partner of CHSH. "Our clients' confidence in our expertise and the acquisition of experienced, highly qualified lawyers in all three countries ideally position us to support our clients' success in CEE" said Peter F. Hoffmann, Managing Partner for CEE.
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The use of multi-layer food trays from RPC Bebo UK Corby has enabled the Mispol Group to launch a new product range to meet the growing popularity of ready meals in the Polish market.
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On the trade exhibition for the food industries in Belarus, next
year German companies have the possibility to register for an
official German collective participation. The official participation
takes place for the first time.
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A World Bank report has found that the countries of Eastern Europe and the former Soviet Union are
experiencing a third transition, a transition that overlaps with their
recent political and economic transitions. In 2025, more than one in
five Bulgarians will be more than 65 years old—up from just 13 percent
in 1990. Ukraine’s population will shrink by a fifth between the
years 2000 and 2025. And the average Slovene will be 47.4 years old
in 2025—among the oldest in the world.
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DSM Engineering Plastics has announced that it has entered into a distribution agreement with Resin Express. Under the terms of this agreement, DSM Engineering Plastics and Resin Express will join forces in the market development and sales of DSM Engineering Plastics resins in the Baltic States, Russia, Belarus and Ukraine.
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The specialised exhibition Food Industry will take place in Minsk/
Belarus from June 5 - 8, 2007 as the unique international
forum of this size for the food processing industries of Belarus.
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