Ceepackaging

Hooded Top Slider Bag ─ that’s what they call the latest innovation mutually developed by the packaging experts Mondi and Pactiv. “Owing to the intelligent reclosable packaging and the special bag shape, the sophisticated packaging system responds to the market’s expectations as to convenience, safety, functionality and marketing in an ideal way”, states Jakob Mosser, CEO Mondi Consumer Flexibles. A further benefit is the extremely easy filling of the bags.

ASDA has redesigned the packaging for its range of own-brand vitamins, improving the brand architecture to make it easier to navigate and give it a stronger standout in store. Packaging design agency Flb has created the new look, which will be launching in ASDA stores in March 2010.

The patented Slide-Rite® closure system by Pactiv had already received much recognition and was already very successful in the United States by the time it was introduced in the European market in 2000. Since the introduction in Europe, the Slide-Rite® closure system has repeated its early success in the United States with a similar story in Europe being distributed in several countries and an ever increasing volume base.

For the latest worldwide launch of Color Riche Anti-Aging Serum lipsticks, long-time customer L’Oreal Paris again selected Rexam Personal Care, this time for the supplier’s laser technology-based packaging solution that shows off the product’s dual formula composition and provides enhanced production- and cost-efficiencies.