by News System
If the British market researchers at Canadean are right, the gap between Western Europe and Central and Eastern Europe will open up again this year. They assume that the recession in Western Europe will be much more marked than in many countries of Central and Eastern Europe, where it will only lead to a temporary drop in sales. Beverage sales in Central and Eastern Europe are to increase again this year and appreciably pick up speed in 2011. For beer sales in these markets, Canadean forecasts rises of 0.1 % for 2010 and 1.6 % for 2011 compared with 2010. The upward trend is to be more appreciable for non-alcoholic drinks, which could increase by 1.1 % in 2010 and by 2 % in 2011. However, these forecasts assume that the economic situation in these markets will distinctly improve in 2010 and that the slump in beverage consumption due to the long winter can be compensated for by a warm summer.
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