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Corporate
P+G spending over USD700m on packaging films
Procter & Gamble, is constantly looking for superior innovation combining the needs of the consumer with leading technology from the supply chain. The company had US$80 billion of sales in 2010 and spends more than $700 million on packaging films. There are more than 500 packaging researchers, aiming to improve sustainability and fast track new products.P&G is famous for its FMOT – First Moment of Truth- thinking, which is the point when a consumer sees a product and makes a decision to purchase. The development process can be reverse engineered from that starting place and needs to consider factors such as decorative effects, pack differentiation, affordable functionality and a good consumer experience in use. The 5 sustainability mantras are: reduce, reuse, recycle, remove and replace. Procter & Gamble is looking to build relationships with packaging suppliers who have a global reach and can speed up cost-effective packaging development.
