Ceepackaging

News from events

Metal display to be repeated at Interpack

“The elaborately planned and organised special themes have now become a hallmark of interpack and attracted much acclaim. We shall therefore continue to do all we can to carefully prepare forward-looking topics with our partners from industry and present them visually and thematically to the highest standards,” explains Bernd Jablonowski, interpack Director.

Innovation Parc Packaging
At the last interpack, the Innovation Parc Packaging was devoted to the theme of Quality of Life, the content of which had been developed in cooperation with the EHI (European Retail Institute), the Pan-European Brand Design Association and the Zukunftsinstitut. Geared to the individual, the concept directly addressed consumer behaviour. In the special show, this found expression in various shops with best-practice examples of packages on an oval stand area.

Save Food
The Save Food initiative, a cooperation between the United Nations Food and Agriculture Organisation (FAO) and Messe Düsseldorf, kicked off at interpack with a congress on the subject of global food loss that attracted over 300 participants from all over the world. The scale of the problem of global food loss along the food value chain was also spotlighted by a special exhibition at interpack. According to the organisers, since the beginning of this year, the Save Food initiative has been open to companies and private individuals who wish to not only lend financial support (which is of course the object of the exercise) but also contribute ideas.

The goal of the initiative, other than to make money, is to bring together stakeholders from business, politics and research and thus encourage constructive dialogue in the search for solutions to curb food loss along the food value chain. “The branches of industry concerned with food, packaging and logistics play a very special role in the Save Food scheme. Ultimately, it is the products developed by these companies that serve as the germinal ideas for concrete solutions. Save Food is to act as a kind of catalyst so that even more can be made of these ideas through contact with other companies and organisations,” Director Jablonowski stresses.

Metal Packaging Plaza 2014
Also being staged at interpack 2014 is the Metal Packaging Plaza. This special theme celebrated its premiere at interpack 2011 as well and formed a new meeting point for the international metal packaging sector and its suppliers. A total of about 40 companies from the metal packaging industry made their appearance at the plaza, whose stand design echoed the theme with its distinctive use of metal. In addition to its function as a showcase for exhibitors, it also served as an information platform comprising a forum, bar lounge and meeting points. This special theme, which is supported by the German Verband Metallverpackungen e.V. (VMV) and Empac, the organisation representing the interests of European metal packaging producers, is now being developed further for interpack 2014.