Ceepackaging

Corporate

Diageo produces guidelines for sustainable packaging

The company says that the guidelines define its approach to sustainable packaging based on the common principles of ‘reduce, reuse, recycle’ and include what it considers to be examples of best practice. Diageo further claims that its commitment to sustainable packaging includes identifying the potential for light weighting packaging, increasing the use of recycled content and optimising packaging for recycling or reuse.

Commenting on the publication of the guidelines, Andy Fennell, chief marketing officer, said: “Packaging is vital in delivering and protecting our valuable brands – and increasingly customers and consumers are demanding more sustainable packs from all leading consumer goods companies. Wal-Mart, for example, has established a comprehensive packaging scorecard on which suppliers are evaluated. These new guidelines will be adopted throughout our business to ensure we drive year on year improvements. ”

David Gosnell, president global supply & procurement, added: “This is an important milestone that will ensure a consistent approach to developing new packaging and reviewing existing packs. The guidelines will not only help us meet our stretching sustainable packaging targets for 2015 but also support our engagement with customers and consumers – and further embed our position as corporate leaders in environmental sustainability.”