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Analysis
“Machinery construction is sexy again”
This was how Richard Clemens, Managing Director of the VDMA-Fachverband Nahrungsmittelmaschinen und Verpackungsmaschinen (Food Processing and Packaging Machinery Association), summed up his impressions of the Brau Beviale exhibition this month. German beverage technology – some 100 manufacturers with 14,000 employees and an average export rate of 80 % – is maintaining its top position in the world market and has grown appreciably again in 2010 and 2011.Beverage technology, which is part of the food processing and packaging machinery segment of plant construction, achieved 11.4 % growth and a production value of 1.88 billion euros last year. The first half of 2011 closed with 10.1 % growth and a production value of 1.02 billion euros. For statistical reasons, these figures include neither stretch blow-moulding machines for plastic bottles nor components for beverage machinery like fittings and pumps. If this technology is included, beverage technology sales should be about twice as high as the statistics show. Many beverage technology manufacturers also supply packaging machinery for food, drugs, cosmetics, body care and home care products. The total production volume shown for packaging machinery in 2010 increased by 7.4 % to 4.75 billion euros. In the first half of 2011, production grew by 9.7 % to 2.37 billion euros. Overall, the food processing and packaging machinery segment achieved a production value of 9.83 billion euros in 2010 (2009: 9.23) and 4.47 billion euros in the first half of 2011 (1st half of 2010: 4.35).
VDMA estimates that the world market for packaging machinery including beverage packaging machinery recovered last year from just under 21 to about 24 billion euros. Germany holds the largest share of this volume with a good 20 %, ahead of Italy, Japan, the USA and China. At the same time, China was the most important single market in 2010 apart from the USA. In terms of regions, Europe with 37 % is still the top buying region for packaging machinery, ahead of Asia-Pacific (32 %) and North America (16 %).
