Ceepackaging

Analysis

Packaging an important factor in creating medical product profile

Consumers often have a choice of identical products, differing only in packaging. Hence, packaging and dispensing systems are important factors in the marketing of a product and are major factors in creating a product profile.

Improved packaging design should ensure added value to the consumer e.g. in increased shelf life, ease of use, accurate dispensing, safety and convenience.

To accommodate the introduction of more cost effective, performance improving packaging materials, evolutionary packaging machines and auxiliary equipment offering increased output and enhanced packaging performance are essential.

Most issues, relevant to pharmaceutical and medical products and their packaging, have been addressed in EU Directives. Many companies have registered with quality certification systems with the requirements of the EU Directives and FDA, cGMP increase supplier demand and market awareness.