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Heinz adds oxygen scavenger to fast food

The packaging is a robust plastic pot that has been thermoformed in a layered construction combining polypropylene (PP) and ethylene vinyl alcohol (EVOH) polymers. It incorporates an oxygen scavenger which is used to capture oxygen within the barrier layer of the sealed pack before it reaches the food. This process minimises any food deterioration, particularly in colour and flavour, ensuring the high quality of the product is maintained on-shelf.

This packaging is used for Heinz Australia’s new Greenseas ‘lunch bite’ range, a snack that combines tuna with a variety of flavours, such as green curry with rice, and sweet chilli noodles. With the help of this innovative technology, this range can be enjoyed straight from the pot or easily heated in a microwave.

To further enhance this new product range and for consumer convenience, an integral spoon has been included together with a printed cardboard outer pack that doubles as a practical stand for microwaving and a tray to avoid handling the heated pot. The sides of the cardboard are perforated; when ready for use, the consumer tears off the top part of the cardboard leaving only the base.