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Limited editions a component of dynamic markets
Nowadays limited editions have become an unavoidable component of dynamic markets. This trend affects all markets, from perfumery and fine wines and spirits to food, and has proven its significant capacity to boost sales. To imagine a collectible packaging, you need to be able to customize the products, which is in turn proof of a special relationship with the consumer.5 prizes pay homage to SLEEVER® achievements
During the Pentawards, the only international competition that rewards innovative packaging created or marketed during the previous year, Sleever International was awarded two Pentawards in the Luxury category, one silver for Christian Audigier’s wine range designed by Barry Sutton and one bronze for the Rémy Martin Cognac collectible bottle based on a photo by David La Chapelle. Sleever International also received three other creative prizes: a Silver Pentaward in the Luxury category for the Clan Campbell limited series by Paco Rabanne (TBWA/Consulting) and two bronze Pentawards in the Beverages category for Malibu (The Brand Union) and Mona Lisa Champagne (P’Référence).
“Sleever International – Limited editions and collectibles” Prize
In proof of this commitment to designers, in 2009 Sleever International became a Pentawards partner. To celebrate the Collectible phenomenon, the group was behind a prize, awarded during the event that rewards original, attractive and technologically challenging limited edition packaging. Moreover Eric Fresnel, President of the Group, presented this first-ever prize to the agency Partisans du sens, for the wooden gift set of the Dom Ruinart Champagne special edition.
