Ceepackaging

News from events

Folding box boards being shown at Luxe Pack

M-real will also share with visitors the results of its latest consumer perception studies, examining how buying decisions can be based on signals sent by a product’s packaging and its appeal based on two senses - sight and touch as well as user experience.

Sustainability is another issue of vital importance to the industry, and M-real will demonstrate how lightweighting its products without loss of printability, stiffness or other benefits can help brand owners and converters reduce their own carbon footprint and waste, as well as effecting cost savings.

Carta boards for attractive designs
Carta Elega, the newest member of M-real’s range of efficient and fit-for-purpose cartonboards, is ideal for fragrances, make up, toiletries and other demanding packaging. This two-side coated folding boxboard combines superior visual smoothness with high brightness, and an equal bluish-white shade on both sides gives excellent print quality. Exceptional surface properties make it ideal for foil lamination and special features such as embossing and hot foil stamping.

The two other members of Carta Board family are Carta Integra and Carta Solida, both recommended for high-quality packaging such as fragrances and make-up products. Their brilliant visual appearance enables attractive print results, and high brightness leaves unprinted areas with a clean look. These boards have a middle layer of BCTMP (bleached chemi-thermo-mechanical pulp), a pulp that ensures excellent sensory properties thanks to its high purity. This unique pulp also contributes to sharper edges and a tidy appearance of the reverse side.

CHROMOLUX – value your packaging
The wide Chromolux range offers packaging design a multitude of design options for the optimum positioning of luxury brands. This results in tailor-made packaging solutions for customers with upmarket tastes. Packaging from Chromolux attracts the attention of customers. Since time immemorial, Chromolux has been synonymous with maximum gloss. The extremely smooth, even and high-gloss surface opens up enormous design potential for packaging design. It is the ideal material for all types of foil lamination and for high-quality finishing techniques such as blind and relief embossing. This ensures a luxurious brand appearance and the development of an individual brand identity.

Consumer perception studies
To learn more about the driving forces behind the consumer’s buying decision, M-real’s most recent consumer perception study concentrated on different shapes of carton as well as importance of the board grade used in the package. The test was carried out by an external research institute, using specially produced chocolate boxes.

Participants evaluated five different shape designs. Results showed that consumers found the unusual forms carton shapes more interesting and they were ready to pay more for a product in an attractively designed carton. Also easiness in usability such as opening of the carton was appreciated.

Cost savings and sustainability through lightweighting and high consistency
Lightweighting of products has been a major part of M-real’s strategy in recent years. Lighter weight boards offer the same properties of stiffness and bulk as heavier conventional grades, but in lower substances. This means they can be specified for luxury applications without losing a quality feel. They offer cost savings and benefit the environment thanks to lighter transport weights and less waste at the end of their lifecycle. A key factor in lightweighting is the use of BCTMP pulp, the development of which has been driven by M-real.

M-real has also tightened its tolerances to be the tightest in the trade, ensuring better consistency in board quality. This results in clear savings and improves sustainability. For example, in board thickness M-real’s target value for consistency is plus or minus 3%, compared to the 5% considered the norm in the industry. Variations in thickness lead to inconsistency in printing results, as well as stoppages and waste in converting and packing lines.