Ceepackaging

Products

New twists for hang tabs and product labels

“Retail means detail – that’s why we’ve developed two new tools to give consumer goods manufacturers an important competitive edge in today’s crowded marketplace,” says Charles Brignac, Marketing Manager of Business Development for Atlanta-based Graphic Packaging International, Inc., a subsidiary of Graphic Packaging Holding Company (NYSE: GPK).

First, there is the ElastiTag® Applicator – developed by Graphic Packaging in collaboration with Bedford Industries of Minnesota – which allows ElastiTag® hang tags to be applied easily, quickly, and cost-effectively to any necked bottle, can, or container at speeds of up to 450 tags per minute.

“This is the first and only machine that can automatically apply the ElastiTag® hang tags, which are proven to be an effective consumer motivator at point-of-purchase for promotions, coupons or reduction of packaging ,” explains Brignac.

The ElastiTag® Applicator does not require extensive or expensive additional equipment. With a compact footprint of 12 feet long by 5 feet wide by 7½ feet tall, it simply rolls up to the existing conveyor. Additional benefits include quick changeover with minimal retooling plus remote troubleshooting which results in less downtime, reduced service calls, and more production time.

Graphic Packaging’s other packaging enhancement on display at Pack Expo is the DI-NA-CAL® Heat Transfer Label system. Heat Transfer Labels offer “see-through” label technology for high-impact shelf appeal. The DI-NA-CAL® technology which features bold and crisp gravure and flexo printing, also marks a revolutionary breakthrough with its variable printing options for short runs. In addition to these exciting label options other label products featured will be water resistant film labels; insulated labels for hot and cold food or beverages; and metalized film labels.

“Consumers are increasingly making their purchase decision in-store, so the new battleground is on-the-shelf and the new weapon of choice is the product package,” adds Brignac.