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Crown attempts to convince marketers on the benefits of metal packaging

“We’re committed to being a full-service partner for our customers, helping them conceptualize, design and produce packaging that visually stimulates consumers and makes every day life easier and even a little more fun,” says Michael Dunleavy, Crown’s Vice President of Corporate Affairs and Public Relations. “The enhancements on our website will help brand owners and designers better understand how the unique attributes of metal packaging in general, and Crown’s technologies in particular, can achieve these goals, and ultimately, build brand success.”

Visitors to the Innovation & Design section will have a distinct experience, both in terms of functionality and general navigation. Several new elements have been incorporated here including:

• Concept to Consumer – short graphical case studies demonstrating how Crown works with brand owners to turn ideas into reality.
• Metal Innovations – spotlights advanced metal packaging technologies that can help brands maximize shelf impact and win over consumers. Areas of focus include shaping, decoration, convenience and sustainability. Special rollover effects draw visitors’ attention to key aspects of each package.
• Innovation Showcase – an extensive gallery of Crown’s packaging innovations, organized by product category. High quality images and brief descriptions highlight key attributes.

Content will be updated regularly to keep visitors informed about new applications and technologies. In addition, each of these features includes an option for visitors to ‘Share’ content via social bookmarking sites like Facebook, de.lic.ious, digg and stumbleupon.

The Innovation & Design area also houses a recently launched Open Innovation function. This feature allows outside inventors to submit unique ideas, including new concepts for technologies or processes, for consideration by Crown’s Innovation Team.