Ceepackaging

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Increased use of mini foamers

According to Casper Kleiman, Product Manager – Foam, Rexam Personal Care, growth in M3 sales has been spurred by usage in the UK and Continental Europe, throughout the Americas and in the Pacific Rim.

Recent examples, Kleiman noted, include L’Occitane’s facial cleanser, the Ofresh oral care product, Momspit’s kid cleaners, Delial’s sun care products and Patently Obvious’ hand sanitizer, in addition to continued usage by worldwide power brands such as Sara Lee, Boots, L’Oreal, Clinique and Bath & Body Works.

“Rexam is the pre-eminent global, single-source supplier of mechanical foamers, and brand owners understand the benefits we provide, such as on-time delivery, worldwide support, full customization and, of course, a dispenser that consumers enjoy using and buy again and again,” Kleiman said.  “Additionally, today’s marketplace encourages development of new sampling programs that create incremental selling opportunities.

“And with consumers on-the-go as never before, the need for easily transported versions of  their favorite products – for the purse, or kept in the office, car or child’s diaper bag – has grown with this move towards, what we at Rexam call, consumer “nomadism.”

Further, Kleiman noted increased demand for innovative packaging that communicates higher perceived value in a wider range of markets than ever before.  “We see this trend as consumer purchasing continues to evolve, in such markets as eastern Europe, South America and China.,” he said.

The Rexam M3 mini-foamer is a handy version of the full-sized mechanical foamers used worldwide.  Like other members of the company’s foamer family – the world’s widest and deepest range – each M3 that is shipped is guaranteed to operate with flawless precision, for the life of the product, thanks to Rexam’s rigorous, in-line quality control procedures.  Each foamer takes a small amount of liquid, mixes it with the exact amount of air and, with a single actuation, and without chemicals or propellants, creates creamy, rich, fun-to-use foam.

“We anticipate further increases growth in global, M3-based sampler and travel product programs,” Kleiman said.  “Sampling based upon Rexam one-touch mechanical foam dispensers represents a cost-efficient way of building brand awareness and delighting consumers – which encourages purchase of the full-size retail product, which our associates in Rexam Personal Care’s fragrance and lotion samplers division can also attest.”