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Polish vodka attempting to conquer UK market
Produced by the Tarpan distillery and imported by Drinks and Food UK Ltd., Tarpan is a high quality, triple-distilled vodka from the beautiful region of Masuria in North Eastern Poland. The name 'Tarpan' means 'wild horse' and refers to the now extinct herds of Tarpan that used to roam the vast plains of Masuria. Both the Masurian region and the term 'Tarpan' have positive associations for Polish consumers.Tarpan’s bottle design is premium and unique. Tall and elegant with the figure of a galloping horse embossed onto the bottle. The sharp blue labelling enables excellent stand out and recognition on shelf.
Tarpan’s sales have been growing rapidly throughout Europe for several years and Drinks and Food UK managing director, Marc Charles, commented: ‘There is currently a gap in the market for a GBP12.99 premium Polish vodka brand. Our research tells us that consumers associate quality vodka with Poland and are prepared to pay a slight premium, but not too much, for a quality product that is produced and bottled there. We believe we have the right brand and strategy to make a real impact in the UK.’
Tarpan was launched in the UK last year into the independent retail and cash and carry sectors and has been very well received, securing listings with Makro and independent cash and carries throughout the country.
Tarpan begun it’s UK marketing campaign with a programme of trade press advertisements and will be associated with major events involving the Polish community and equestrian events throughout the UK.
