Ceepackaging

News from events

Awards given for CEE retail

Winners of the Reta Awards 2009

1. Best In-Store Solution: Hervis Sports - a subsidiary of SPAR Österreichische Warenhandels AG  The company operates 130 shops in Austria, Slovenia, Hungary, the Czech Republic, Croatia and Romania. For its expansion into different countries a flexible POS solution is of vital importance. For that purpose Hervis Sports has developed a ‘thin-client’-based shop solution.
In each country the same Windows-based IGEL Thin Client is used both in the shop and in the back-office. All applications, apart from the cashpoint function, are launched by a Citrix Presentation Server.
According to the country concerned, the corresponding language and applications are made available in a user-friendly way. The advantage is that in each country the same hardware is used. If a technical fault should occur, the back-office server can readily be switched to the checkout function, in which case the cash registers - although set up as thin clients - can, if need be, continue to operate independently without a network connection.

2. Best Enterprise Solution: Metro Group Metro is one of the world’s largest retailers with 290,000 staff from 150 countries and more than 2,200 outlets worldwide. The Metro Group Solution, a cross-company operation of the Metro Group, has opted in favour of the Teradata CRM application as the basis for the ‘METRO Campaign Management’ solution and had it tailored to the requirements by MGI (Metro Group Information Technology). The solution has already been implemented in eight countries. It makes it possible to run campaigns more easily and without special knowledge. Many customer attributes, defined by the various countries, allow for fast and straightforward segmentation. Both the quality and the efficiency in generating campaigns could thus be raised. For instance, the response rate of campaigns set up using the new tool has increased eight percent over that of the control group. Furthermore, using the same resources, 400 campaigns can be carried out instead of 80. In countries that have been working with stable segment and control group definitions for some time, it has meanwhile become possible to make a very accurate prognosis of the success rate of a given campaign.

3. Best Customer Experience: Telekom Shop Vertriebsgesellschaft mbH For its stationary outlets Deutsche Telekom AG has developed an integrated store concept in which different digital-signage components are deployed in a co-ordinated fashion. For instance, lounge cubes are used in which the customers can bide the waiting time or obtain information in advance. In those lounge cubes multimedia touch tables have been installed on which the customers can look at videos, play games or call up information about products and services. The interactive elements are also used by the sales staff during consultation as a means of visualisation and presentation. The focus on the customer’s needs, as well as the support of the sales staff, using multimedia components, translates into increasing numbers of visitors and a rise in turnover. In this, the Telekom Shop Vertriebsgesellschaft mbH is supported by the firms People Interactive Design (design and implementation of the multimedia elements), Foresee GmbH (programming of the touch application) and Interbrand Zintzmeyer & Lux GmbH (overall concept and shop design).