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Retailer awarded for sustainability

For one evening, during one of DuPont’s customer events during drupa 2008, the world of retail was the undisputed leader. Casino Group, the French retail leader operating over 10,000 stores around the world with its Géant, Casino Supermarché, Casino Cafétéria brands, was awarded by DuPont Packaging Graphics for its innovative approach to the world of package printing and for its strong commitment for sustainability.

The French supermarket Casino has recently carried out a plan with the intent of serving their customers better, while differentiating themselves with a unique sustainable position. The company decided to label its products according to their eco-smartness providing information to the consumer on the amount of packaging that is used, the amount of waste that is generated and the distance the product has traveled.

The company has been working hard to make changes in their production methods to respond to their customers’ environmental sustainability sensitivities. Casino therefore launched an effort to select the technologies that offered reductions in the company’s manufacturing environmental footprint.

Casino chose the DuPont™ Cyrel^® FAST platemaking technology for their package printing, due to the system’s reduced energy use and greenhouse gas emissions.

Alix BERAUD, Packaging Manager for Casino Brand, received the award on behalf of Casino Group from Francesc de Roa, Sales Director, DuPont Packaging Graphics Mediterranean Region and Fabrice Di Pace, Sales Manager, DuPont Packaging Graphics France.