Ceepackaging

Events

Esko aiming products at brand owners for luxury products

“In the fast-paced world of packaging design for luxury products, seeing is believing,” says Dieter Janout, Global Director Brand Owners at EskoArtwork, “That’s why we will conduct live packaging creation and virtual prototyping demonstrations at the show. Assisting us with these demonstrations will be Switzerland’s Hotz Design Communication, and Landor from France. During these demonstrations, brand owners will be able to experience the Design Life-Cycle management, from creation to print, that EskoArtwork brings to the packaging design industry.”

In addition, EskoArtwork will participate in the 36^th Annual Congress of the Pan-European Brand Design Association, speaking about innovative solutions for packaging from design to print. Jean-Marie Hotz from Hotz Design will join Dieter Janout in the presentations. Furthermore, EskoArtwork is also a sponsor of the 2^nd edition of the global Pentawards packaging design competition of which the award ceremony takes place during Luxe Pack.

“Brand owners will learn how major advances in packaging design technologies streamline the entire packaging supply chain,” added Dieter Janout. “These advances include 3D modeling, online real-time collaboration, and the ability to work with structural design and graphic design within the same application. With these new capabilities in hand, many of our customers are re-examining their entire workflow to ensure that they take advantage of all of the benefits.”