Ceepackaging

Corporate

Asda opts for resealable and recyclable

More than four million packs of the British meat are sold per year and from this week all will have the new packaging.

Not only will it be both resealable and the main part of the pack recyclable, but the innovative change to the packaging has reduced its overall weight by 25% - resulting in less waste.

The new packaging has been devised by ASDA and Yorkshire-based supplier Parkam Foods.

Satty Virdee, of Parkam Foods, said: “There are many foods which now have resealable or recyclable packaging but this is the first time we believe both have been used for cooked meats.

“Customers are increasingly looking for environmentally-friendly packaging. We are meeting this need, as well as ensuring they no longer have to endure dry or curly ends to their meat – which in turn will help reduc e food waste.”

Parkam Foods has supplied ASDA’s Extra Special cooked meats for four years and the range now has 12 lines, all of which will have the new packaging. The majority of the pack, with the exception of the film sleeve covering the top, will be recyclable.

All the meats are British and around 4.2million packs are sold per year, in what is a major growth area for ASDA. Over the past year sales have increased by 49% against a market growth of just 3%.