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Events

Drinktec almost full one year in advance

drinktec 2009 takes place from 14 to 19 September at the New Munich Trade Fair Centre. So far 81,356 square metres of exhibition space have been booked. Which means the twelve exhibition halls reserved for the event are virtually full. “Companies that have not yet booked but are interested in exhibiting at drinktec could still have a chance, because there are still some small gaps available,” said Exhibition Director Petra Westphal. Currently the proportion of international exhibitors is around 50 percent. To see just which firms have so far registered to take part in drinktec 2009, all you have to do is take a look at the exhibitor database at www.drinktec.com.

One important feature of drinktec is that the range of products and services at the fair does indeed reach the defined target groups for the event. This has also been confirmed in a survey of companies that have already registered to exhibit at drinktec 2009. They were asked to state which segments their customers come from. Multiple responses were possible. Our findings were that around two-thirds of the drinktec exhibitors have customers among manufacturers of beer and soft drinks – and it is precisely from these two areas that the majority of drinktec visitors come. The segments of water and fruit juice were evenly balanced. 59 percent of the drinktec exhibitors have customers in these areas. Almost half of the exhibitors named wine, sparkling wine and spirits as a segment to which they supplied products or services. 43 percent said they had customers in the milk and liquid foods segments, areas which are clearly expanding.

Meanwhile the campaign to promote drinktec 2009 to visitors is entering the crucial phase with a global roadshow. The tour starts in October with presentations in Johannesburg and Cape Town, South Africa. Also this year the drinktec team will be travelling to China (Beijing), India (Delhi und Mumbai) and South America (Sao Paulo, Buenos Aires, Santiago de Chile, Caracas, Lima, Mexico City), to encourage representatives from the beverage and liquid food industry to visit Munich for the fair. The precise dates of these presentations are listed under ‘drinktec on the road’ at www.drinktec.com. For 2009 further dates are scheduled for Asia and the European countries.