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Aerosols Europe adopts new packaging

The package features a striking embossed effect created with CROWN’s “relief varnish” technology, which delivers a unique tactile and visual experience for consumers. This is the first commercial application of the distinctive varnish, which lends a premium appeal to the Easyline® brand and differentiates it from the competition. Adding to the visual aesthetic are plastic overcaps color coded to match the paint contained inside the package.

Ideal for marking lines and borders on factory floors, stores, warehouses, offices, construction sites, car parks and playgrounds, the new system combines epoxy “traffic-grade” paint with an Easyline Edge® Applicator. The patented battery-powered airflow system delivers crisp, clean and highly durable lines measuring 50mm, 75mm or 100mm wide without the need for masking tape. The paint can also be applied with a hand-held applicator.

“The Easyline® brand is positioned at the premium end of the market. We designed the system to make the line marking process fast, effective and hassle-free. It was essential that the packaging be just as distinctive as the product itself,” explains Ebru Hamilton, Marketing Manager, ROCOL Site Safety Systems. “Incorporating Crown’s unique embossed varnish on our packaging was a creative way to achieve that goal. Since we launched the Easyline® Edge Airflow Line Marking System in March, sales have increased considerably. We plan to roll the brand out to other geographic markets in the coming months.”

The innovative finish is part of Crown’s TexturePlay™ initiative, aimed at providing inspiration to package designers and brand marketers seeking novel ways to differentiate products on store shelves. The special sample kits contain a variety of aerosol cans that showcase next-generation decorative finishes, including matt, pearlescent and color-change effects.