Online features
- Home page
- Products
- Technology
- Environment
- Profiles
- Corporate
- Investment
- Events
- People
- Countries
- Agenda
- Analysis
- Blog
Latest magazine
Events
Nivea launching major promotion on men’s hair product
In September the new care series NIVEA FOR MEN Hair Recharge with Shampoo and Tonic is coming to stores. The new products include a sophisticated combination of carnitine and creatine, which stimulate the metabolism of hair follicles and hair roots, as has been proven by elaborate tests in the laboratory with cultivated hair root cells. In doing so the re-growth of strong and healthy hair is animated. This was shown in male test subjects in studies over several months.
Even if Laboratory Director of Hair and Scalp at the Hamburg Skin Research Center, Dr. Thomas Schmidt-Rose cannot promise any miracles, something can be done about hair loss. With its special formula, NIVEA FOR MEN Hair Recharge ensures that right from the beginning more energy for hair growth is available and individual hairs become thicker.
In this year eleven European countries, including Germany, Austria, France, Italy, Belgium and the Baltic States start with the launch of the new care series NIVEA FOR MEN Hair Recharge. In 2009 Poland, Russia, Ukraine and the Middle East will follow. In addition to TV spots and advertisements in the print media, a lottery and an extensive promotion tour are planned.
