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Fresh thinking with less packaging
Cryovac has introduced the Mirabella® which it claims offers “Fresh thinking with less packaging” in a tray lidding system for bright, fresh meat.
The Cryovac Mirabella® package is a patented, inventive and creative packaging concept that totally changes the rules of the game for meat packed under modified atmosphere. This clever package allows product-to-film contact without discolouration. Instead of wasted headspace, the product can now reach the level of the tray flange. This allows a reduction in tray height of 40% on average compared to standard tray lidding. The end result is an innovative Case-Ready pack that
promotes sales by making the appetising product the star attraction.
