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Pfeiffer to unveil new image

Contemporary, glamorous, dynamic, the new
identity is an invitation to a world of beauty
and will be applied to the entire brand’s
media. A revisited branding that will help
Pfeiffer’s Beauty Division to build a stronger
identity, provide unity, coherence and recognition
in the cosmetics market.
Based in Germany, Erich PFEIFFER’s company
has for many years been one of the major
suppliers of spray and dosage systems for the
pharmaceutical and high-end cosmetics
industries.
Today, the company is emphasizing its legitimacy
as well as its own personality and is
giving itself new ambitions. Pfeiffer’s Beauty
Division is clearly setting out its brand territory
and relevance through a visual identity full of
sensuality.
A new image that will take its values, culture
and ambitions further.