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Award for Armani flacon
The lacquer-black glass with severe geometric lines looks like polished onyx and the rectangular shape with a gleaming chrome hinged closure is reminiscent of an elegant cigarette lighter in Art Deco style: perfection down to the tiniest detail emphasises the impression of discreet quality. The flacon for ‘Attitude’ which the perfume house Giorgio Armani has put on the market is a treat for even designers’ eyes.Gerresheimer produces the glass fragrance accessory and can
now together with its customer be pleased about a FiFi
Award, which is regarded as the ‘Oscar’ for the world of fine
fragrances. In New York on May 20, the American Fragrance
Foundation chose the flacon as the best packaging in the
‘Men’s Prestige’ category.
“The virtuosity with which the actually simple rectangular shape was
developed here to the height of extravagance is impressive,” says
Burkhard Lingenberg, Director of Marketing and Communication of
the Gerresheimer Group. Deep dedication to aesthetic appeal,
nobility and quality can be seen in this flacon design, plus a discreet
touch of technical playfulness. The straight lines, smooth surfaces
and strict symmetry of the resulting product come to life above all
through the reflection of light and the fascinating contrast between
shining black glass and gleaming bare metal.
Three quarters of the effect is achieved by the colour-sprayed glass.
Rhombus-shaped depressions spread across the front and back of
the flacon – one below the other, all identical. Since each rhombus
consists of a triangle pointing inwards and one pointing outwards, a
lively interplay of effects is achieved, which can work to perfection
only through the immaculately shaped levels, edges and angles:
light is reflected in the high gloss and then sinks away in night-black depths. Only with the light behind it does the flacon display a
suggestion of transparency which betrays the fact that the blackness
is actually created through a very dark blue-grey colour tone.
A stylistically consistent complement is formed by the top quarter of
the rectangle in the reflective chrome flip-closure which bears the
imprint ‘Giorgio Armani’ – the only visible labelling of the flacon.
Connected to the body by a side hinge, the flip mechanism is technically
not only of high quality but also extremely functional. A simple
movement of the thumb is all that is required to reach with one
hand the height of pleasure – the fragrance of ‘Attitude’.
