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Aluminium foil head gets second term

The group chairmen Michael Cronin (Flexible Packaging Europe) and Hans Hogeveen (Rewinder Group) were re-elected as EAFA Vice-Presidents. Completing the board Felix Steinbrecher was newly elected as EAFA Vice-President representing the Container Group.
Speaking in at the association’s annual conference McDonogh told a packed audience in Krakow, Poland, “The association is alive and well despite the massive publicity surrounding a global economic downturn.”
He stated: “We have designed a proactive strategy to address many of today’s challenges including light-weighting, carbon footprint, and resource efficiency all of which play an important role in ensuring the sustainability of our products.”
McDonogh, who was also re-elected chairman of the Roller Group, added, “The pressure on the packaging sector to examine its environmental footprint has never been higher. That is why, among the many initiatives undertaken in 2007, several Life Cycle Assessments (LCA) of food products packed in alufoil and flexible packaging were completed.”
The Study “LCA of Packed Food Products: the function of flexible packaging”, was conducted by ESU-services, and takes into account processing, packaging, and transportation to final production and packaging; transport to retailers and households; and consumption in the home.
While continuous improvement of processes and products is state of the art in the foil and flexible packaging industry, the case studies in fact prove that these types of packaging are highly resource efficient.
McDonogh added, “The balance is really impressive if you manage to protect and save food with relatively low investment in resources for packaging compared to those needed to produce and distribute the food.
Interpack 2008 was a great opportunity to show off alufoil’s innovative solutions for the packaging sector and was a great success. “The winners of the Alufoil Trophy 2008 were displayed and created great interest among visitors,” said McDonogh.