Ceepackaging

Profiles

Demographics posing challenges to brand managers

With fertiliser prices increasing non organic food is now approaching the cost of organic food and thus suitable resealers are necessary.
Demographics are also playing a part as brand managers must consider single person families. For packaging this means more use of products such as sliders.
Packaging also needs to consider the need of children who are an increasing user of packaging products.
Bob argues that demonstrates the requirement of products such as sliders.