Ceepackaging

Events

UPM to showcase paper and printing method innovations

With the main message UPM Papers –Naturally, UPM presents its wide range of papers for all printing methods and various end-uses at the exhibition. UPM is a global company with a local service network. The company takes care of its papers’ sustainable lifecycle in terms of using sustainable fibre, taking care of low emissions, low carbon footprint and using recycled fibre.

At drupa 2008 UPM will kick-off a new campaign for its flagship product, the UPM Finesse range of woodfree coated papers. The campaign will highlight the paper’s pleasant whiteness to reproduce images in the most “true-to-life” manner.

During the fair UPM is launching some new innovations, e.g. a new UPM Printing Simulator for training use and a new iRoll portable solution for optimised printing press performance. Also a new Paper Sommelier for paper specifiers, e.g. editors, advertisers and advertising agencies, is presented.

Do not forget to visit our stand, where you can learn a lot by stepping into the “Virtual Forest” created by a modern and interactive digital presentation technology.

Many innovative materials are used at UPM’s stand e.g. UPM ProFi  Deck decking boards, made of wood-plastic composite. It is a new valuable material, which is a surplus of UPM’s label paper production. This is a truly environmentally friendly product, made from recycled material. You will also see the new UPM WISA-Image, a special plywood for large format (XXL) digital printing that works also with silk screen printing.