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Sealed Air Cryovac launches anti theft bags

Food Safe and Tamper-Proof Solution
SmartPak® tags are certified for direct food contact and inserted inside the Cryovac®
shrink bags at the manufacturing stage, thus making tampering impossible: the tag
cannot be removed without destroying the entire pack.
This unique development fills a clear request from large retail for a reliable and costeffective
source tagging solution that would be
tamper-safe. The technologies and know-how
acquired by Sealed Air and Checkpoint in the fresh
product preservation and source tagging fields after
several years of significant R&D investments have
resulted in this exceptional innovation.
This anti-theft solution is easily implemented at the
food processor/packer, but also at the retailer, as it
is fully compatible with the most common security
gates in fresh food retail. The integrated tag will
start off an alarm at the cash register if the product
is not paid for and the tag deactivated.
A Success at a Major European Retailer
A major European retailer decided to find a solution to counter the increasing theft rate
of high value products (for example 9% for Parmigiano cheese in Italy) by implementing
a wide source tagging plan for Grana cheese as a starter. The results proved extremely
effective showing a clear increase in the detection of stolen cheese at the cash desk.
Following the first successful tests carried out in some stores in the fall of 2007, the
retailer decided to extend the solution to all of its stores.
For information:
Roberta Buzio
Sealed Air Srl
Tel +39 02 9332 634, Fax +39 02 9332 319
roberta.buzio@sealedair.com
Designed for High Value Products
The SmartPak® anti-theft solution is available for Cryovac® BB325, OSB3050 and
OSB5050 TS bags, where the tag is inserted into the bag during the converting step at
manufacturing. They are ideally suited for high volume, high added value fresh food
products that tend to generate high theft rates at retail.
The first target segment has been dairy products such as Grana and Parmigiano
parmesan cheese chunks in Italy. The concept is clearly suitable, however, for other
high value smoked and processed meats or fresh meat consumer units and the trend
will soon pick up throughout European retail.
This convenient ‘drop-in’ solution does not require any special modifications or settings
on existing packaging equipment and it works with standard manual/automatic loaders.
“With the RF technology provided by Checkpoint, we are able to help our customers and
retailers further improve their bottom line by reducing the in-store theft of high value food
products”, said Gerd Wichmann, Marketing Director Sealed Air Cryovac Europe. “But
the concept also offers more opportunities in the fresh food segment, particularly with
the RFID (Radio Frequency Identification) technology. Main retail chains will require
additional integrated source tagging solutions for several fresh high value products over
the next years.”