Ceepackaging

Analysis

Small growth for toiletry containers

Container advances will reflect accelerating growth in cosmetic and toiletry product shipments, driven by favorable
domestic demand and opportunities for US-produced cosmetics and toiletries in
offshore markets. Gains will be moderated by low overall population increases and the
maturity of some markets. These and other trends are presented in Cosmetic &
Toiletry Containers, a new study from The Freedonia Group, Inc., a Cleveland-based
industry research firm.
Among material types, plastic will register the fastest growth through 2012 in
both units and value. Growth will be aided by a relatively favorable cost structure and
healthy shipment expansion in a number of key applications, such as hair and skin care
products and cosmetics. Continued material and processing improvements will provide
enhanced container aesthetics and performance, and enable plastics to further
penetrate prestige applications.
Though more moderate prospects are anticipated for paperboard, glass and
metal containers as a result of market maturity and competitive drawbacks,
growth opportunities will exist. Advances in full-body can shaping will continue to
broaden the range of applications for aluminum aerosols. While demand for folding
cartons will be constrained by source reduction efforts, continued usage with prestige
goods and the upscaling of mass brands will stimulate demand for higher value folding
cartons. Glass container demand will register a modest increase as glass holds its
niche against the encroachment of plastics in key applications.
Hair care, skin care and oral care were the three largest markets in 2007, together
accounting for over two-thirds of unit demand. Through 2012, the fastest growth is
anticipated in the skin care and liquid soap markets. The cosmetics and oral care
markets will advance approximately in line with the overall cosmetic and toiletry
container average, with both benefiting from heightened demand for innovative
performance-driven formulations (e.g., tooth whiteners, mineral makeup). The hair
care, fragrance, deodorant and antiperspirant, and shaving markets will expand more
moderately, though the positioning of mass brands closer to prestige types will support
value gains for packaging through greater use of more costly containers.