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Glacial Mineral Water Launches
In April 2008, Isklar, a premium still Norwegian Glacial Natural Mineral Water will make waves when it breaks into the UK market. The launch is the result of a close collaboration between Isklar and Sidel, one of the world’s leading suppliers of beverage packaging equipment.
The strong partnership was born when Isklar asked Sidel to conduct an engineering study from line layout to piping and electrical specifications. Delivered in late 2007, the line began production in February 2008 to fill the first product orders in March 2008. Isklar’s CEO, Peter Krogh comments, “We had complete confidence in Sidel’s experience, the quality of its equipment, and its ability to supply complex line solutions.”
With a layout covering two floors, the line will initially produce still water at a rate of 36,000 bph. The line’s versatile Combi 20 Select BV will also accommodate sparkling water products. “The Combi is a unique product, and Sidel is quite adept at this technology,” adds Krogh. The Rollquattro labeler is another key component of the line and can apply both adhesive and band labels.
Meaning simply ‘ice-clear’ in Norwegian, Isklar remains untouched by human intervention as it emerges from a mountain spring, deep underneath the glacier. The glacier, the source of Isklar, sits between two national parks in the pristine Hardanger region of Norway, the second least polluted country after Finland. Peter Krogh says, “This uniquely filtered premium water, with no additives or processing, is captured at the source of 6,000-year-old glaciers. This “ice clear” purity literally lends the water its name: Isklar.”
The exceptional Isklar bottle, inspired by the diamond like qualities of a glacier, mirrors nature by refracting light through its facets. The bottle’s multifaceted shape demanded Sidel’s know-how in design, blow molding and labeling. “Sidel played a major role in validating this bottle’s technical performance and in guaranteeing the bottle’s mass production at high speeds,” says Krogh.
