Ceepackaging

Corporate

Heinz partners with Cryovac in Russia

In Russia, Heinz-Petrosoyuz is the fully owned local Heinz company headquartered in St. Petersburg. With 2,000 employees, it runs three production plants across Russia. Dynamic growth has led the company to seek strong partnerships with its suppliers.

VERTICAL POUCH PACKAGING

Last year, Sealed Air in Russia efficiently helped Heinz-Petrosoyuz find a Vertical Pouch Packaging machine for its operation. A new machine was needed in order to commence prompt supply. Sealed Air was very responsive and quickly coordinated the tasks of finding, delivering and installing a new machine in two months.

Heinz-Petrosoyuz adopted the Vertical Pouch Packaging (VPP) technology from Sealed Air Cryovac to pack products for McDonald’s in 1kg and 2kg resistant flexible pouches. The VPP technology results in hygienic and highly resistant packs that ensure prolonged shelf life, convenience and security.

Cryovac® flexible pouches are made of fully co-extruded, multilayer, high barrier film. This unique technology provides a pack with no headspace, which is formed, vertically filled, heat sealed and separated into a finished, hermetic, puncture resistant pillow pouch offering high pack integrity. The high barrier materials provide optimal protection and extended shelf life. The chlorine free formulations are compatible with environmental and recycling requirements.

NUMEROUS BENEFITS

At Sealed Air we recognize that the new packaging fulfills numerous cost, quality and logistical advantages:
- Direct packaging cost reduction compared to metal cans and plastic containers;
- Increased productivity thanks to high performance and high speed machines;
- Improved logistics and reduced transport costs thanks to reduced volume of packaging material and optimised palletisation of finished product;
- Reduced storage needs with optimal space utilisation;
- Reduced waste volume and disposal costs for a more positive environmental impact;
- Increased convenience: the pouches are easier to handle, store, open and empty;
- Better product quality: the high barrier pouches ensure optimal product preservation during prolonged storage.

Heinz-Petrosoyuz manufactures and fills some liquid products in this packaging format, thereby achieving the benefits outlined above. The Cryovac VPP technology ensures perfect preservation and reliable shelf life of quality products. Another advantage to the Cryovac technology is the local supply of materials. Cryovac® FS film is produced in the Sealed Air plant in Volgograd, which has a positive impact on logistics.

OPTIMAL RESULTS

Heinz-Petrosoyuz now owns two Cryovac machines to support the growing demand for this type of pack format. All the quality standards that Heinz implements globally are implemented at the Heinz-Petrosoyuz facility: Good Manufacturing Practice (GMP) and Good Hygiene Practice (GHP).

The Cryovac packaging has enabled Heinz-Petrosoyuz to efficiently respond to growing volumes and expanding demand, as well as geographical expansion projects. “Developing a close partnership with Sealed Air has become a great business advantage. We appreciate the very efficient support they provided when we urgently needed a second VPP machine to satisfy our increasing customer demand, which was quite an achievement!”, said Maxim Kiselnikov, Head of
Foodservice for Heinz-Petrosoyuz. “Cryovac is a good reliable supplier of packaging solutions. This is one of the major factors that influenced our decision when we were looking for a packaging supplier”.

PROMISING FUTURE

Further developments in the cooperation with international customers in Russia include increasing volumes of production, as well as entering new markets and product categories. Heinz in Russia is also actively developing the foodservice sector in tandem with its retail business, a model which the company knows works best worldwide. The company, known for its innovation and ability to transfer knowledge, is planning to expand the product range by introducing globally new and existing products, for example big packs for mayonnaise, and to reach other market segments, such as Hotel and Leisure.