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Premium soup in retro look

This new 400g decorated can size creates an original “retro” look, providing an alternative to the typical metal soup containers found on retail shelves today.

“We wanted a package that would evoke the premium quality of these soups to help us capture market share,” says Klaus Weber Marketing Manager of Buss Fertiggerichte GmbH. & Co. KG, filler of the Stockmeyer soups for the UK market. “Our choice is based on the strength of the experience with the shaped 800g can we use for our premium range in the UK. Crown’s unique flute-shaped panels offer a refreshing take on the traditional straight soup can. Beautifully decorated, the shaped cans differentiate the soups at the point of sale and reinforce the high value of the Stockmeyer brand.”

Manufactured at CROWN Food Europe’s plant in Seesen, Germany, the steel-shaped food can with EOLE III™ easy-open ends also features attractive lithographic decoration cleverly using the design to optimize the vertical fluting for a distinctive effect. EOLE III™ easy-open ends offer best-in-class performance and quality through filling, handling and distribution channels.

“By combining unique design with EOLE™ III easy-open ends, the 400g fluted can provides an effective tool for brands looking to ‘break’ the shelf landscape in a competitive supermarket segment,” says Steve Thomas, Marketing Manager – PR, CROWN Food Europe.

The 400g size steel can is fully interchangeable on existing customer filling lines and compatible with existing continuous or static retort systems.